A weaver at a handloom, seen through the warp threads
Pure Kaithari handloom

Every weave carries an emotion.

Sourced from weaving clusters across India, and from the hands that keep them alive.

Newly on the loom

A garment woven in patience carries calmness. One woven in devotion carries timeless beauty.
The Looha philosophy
Handloom weaving

A loom, and the person at it

Handloom is slow because a person is doing it. A saree can take a weaver days at the pit loom, throwing the shuttle by hand, watching the tension in every thread.

We buy directly from the clusters that still work this way, and we say where each piece came from.

Read our story

Where our weaves come from

We buy from the cluster, not from a warehouse. Every piece is labelled with the place it was woven.

Balaramapuram Kerala. Fine unbleached cotton with a kasavu border, woven on pit looms in and around Thiruvananthapuram.
Kuthampully Kerala. A weaving village in Thrissur known for the set mundu and kasavu saree.
Chendamangalam Kerala. A distinctive puliyilakara border and a firm, dense plain weave.
Sambalpur Odisha. Bandha ikat, where the yarn is tie-dyed to the pattern before it ever reaches the loom.

Nothing here is quick

01

The yarn

Cotton or silk is spun, sized with rice starch so it can take the tension, and wound onto bobbins.

02

The warp

Thousands of threads are stretched the length of the street, then drawn one by one through the reed.

03

The loom

The weaver sits at a pit loom, works the treadles by foot, and throws the shuttle across by hand.

04

The finish

The cloth is cut from the loom, washed to release the starch, and pressed. Then it is signed for.

A weaver at a handloom
The hands behind the cloth
Meet our weavers